Banners

When it comes to traditional marketing, banners are one of the most versatile and cost-effective ways to get your message out. They’re tough they are reusable, easy to transport from location to location and designed properly can be eye catching and get your message across fast.

With that in mind you should put as much thought and planning into banners as you do any other element of your marketing program. We have compiled this handy checklist to help make sure your banner will reach the people you want too reach and get your message across.

 

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What is the purpose of this banner?

 Are you promoting your company and brand, generating leads, advertising a specific product or publicizing an event?  The answer to this question establishes the framework for the overall design.

Where will the banner be displayed?

Banners have the advantage of being utilized for both indoor and outdoor advertising. The location of where your banner will be displayed can influence many of the design attributes.  Outdoor banners should be larger with a big enough font to be seen and read from a distance. You can also get away with bolder color choices, special effects and bolder images, whereas indoor banners generally incorporate lighter colors and more subtle images so as not to distract from the message you are trying to get across to your target audience.

Have you edited the content?

With a large canvas like a vinyl banner, it can be tempting to fill it up with too much information. A banner can appear cluttered and “too busy” looking.  Keep the focus on the primary message, and make use of white space for easier readability.

What material and print style will you use?

Before you decide to try and save money think about the purpose of your banner. Banners need to hold up under more wear and tear than other types of advertising materials, like business cards, brochure and flyers. A sturdy banner with quality printing that doesn’t fade is more cost-effective than multiple inexpensive ones.

Do you have a call to action?

When you want to encourage a specific action, you can’t simply put your company name and logo in front of people. Include a “call to action” with a phone number, website or even a request to visit your location or event.  Be sure it’s appropriate to the banner’s location. People who are driving by will have less time to view it than banners posted in-store or in high foot-traffic areas.

Do you have the necessary hardware?

If your banner is going to be hung outside or from a wall or ceiling, grommets are the best method. Banner stands are useful for smaller banners or ones displayed at trade show booths, indoors or temporary locations.

The cost effectiveness, portability and reusability of a vinyl banner makes it an extremely usefultool for your company or organizations advertising campaign. Contact us for other suggestions to create a truly show and customer stopping banner.

 

 

Call or Visit us for your banner needs! We have fast turnaround time and can customize your banner to suit your needs!

 

- Print Boss

Tips on How To Prepare Your Project(s) For Print

You have finally gotten the design for your printed project looking exactly the way you envisioned it and its time to send the files to us for printing. But are the files you have createdpress ready?

If your files are not up to standard, they will be returned to you, which will cause extended  turnaround time and may completely trash the deadline you have set for your printed piece to start working for you.  Below is a short checklist outlining the basic steps to properly prepare the files for printing.

File formats

 The best and most preferred file format is a PDF file. PDF files preserve formatting regardless of the program in which they were created. PDF files are also more compact and easier to email. Avoid using Microsoft Word, PowerPoint and Publisher, which are challenging to reproduce with consistent image and color quality.

Vector graphics, indicated by an EPS or AI extension, are created with mathematical equations so they can be scaled without any loss of quality. Raster graphics, including JPEG, TIFF, PNG and GIF, are composed of pixels, which can lose definition when the file is altered or saved. These types of files should have a resolution of 300 dpi or greater for maximum image and color quality .

Color mode

Files should use CMYK or four-color mode.  Files submitted in RGB or Pantone mode will be converted prior to printing, and can result result in inaccurate color and image reproduction.

Bleeds, cutlines and borders

After your job is printed, it will be cut down to the correct size, which may cause issues with your artwork unless you plan ahead.

  • If artwork is designed to extend to the edge of your product, bleeds will ensure that you’re not left with an unattractive white strip along the sides. Standard bleed is 1/8″.
  • In addition to the bleed, include a minimum allowance of 1/4″ if you are using a border.
  • Text should extend no further than 1/8″ inside the cutline to ensure that it remains intact.
  • Use a Template that clearly shows Bleed, Finished, Cutlineand “Safe Area” for text and images. You can find a multitude of templates here on our web site that will fit most of your design needs.  

Fonts

You may have used a font that your printer doesn’t normally use or have in their system. If fonts are not embedded in the PDF, make sure they are included in your files along with corresponding links or the font will automatically be substituted when it is read by the computer.

Transparencies

Any transparencies in your artwork should be flattened before saving. The flattening process separates transparent artwork by binding the images into a distinct object.

Black vs. rich black

Two types of black can be used in printing. Standard black, derived completely from key, the “K” in CMYK, is best for text and elements such as barcodes. Rich black includes elements of cyan, magenta and blue and is used for blocks of black.

If you have questions while preparing your files, don’t take any chances by guessing or making assumptions. Call us for advice on the specs required to achieve a quality printed piece.

One important thing to remember is to ask for a “Hard Copy Proof”  as many times something that looks great on your computer screen can look completely different once it has been printed. Some shops charge for a “proof” while others don’twhether it cost you or not, its better to pay two or three dollars for a “proof” than to have a $500.00 dollar box of ugly printed material that will not get your message to your customer.

 

 

Our Clients have the sweetest Trade Show booths | Print Boss - Marshfield, MO

We can do some pretty awesome things

If you need to stand out or better yet-leave a stellar lasting impression with potential clients or peers-we want to hook you up.  Fully customized prints are what we do.  Have an idea and need help creating it? Contact us!

We print everything but money
— Print Boss

 

 

One Stop. Print Shop

We want to be your Print Shop!

Most printing companies specialize in certain printing projects -

  • Signage
  • Business Cards
  • Mailers
  • Billboards
  • Electronic 
  • Brochures
  • Calendars
  • Vinyl (Signage for car, truck, boat, etc)
  • Banners
  • Real Estate Signage
  • T-Shirts
  • Hats
  • more

We can do it all!  If you need printing services, we want to be your choice.  We are extremely competitive in pricing + customer service is top priority!

Check out our Vinyl Wraps Getting Noticed-http://www.myprintboss.com/news/vinylwraps

 

Vinyl Wraps-Getting Noticed | Print Boss Marshfield, Mo

Completely Customized for You. Your Message. Your Vision.

We produce + install fully customizable vehicle vinyl wraps.

 

Here is a list of a few exterior vehicle wrap options:

 

  • Full Vehicle- You can completely cover the exterior of your car (we prefer not to wrap the glass *windshield, lights and tires) in whatever color/design you desire.
  • Partial Vehicle Wrap- this could be for an accent strip – two tone affect.  Maybe you want to turn your ordinary Ford Mustang into a Boss appearance package.  If your bumper, hood, or door has body damage you would like to cover up-this wrap is for you. 
  • Spot specific Vehicle Wrap- this is what we would refer to when we produce bumper stickers, rear window clings, etc.
We want you to know we can completely change the look of your vehicle affordably.  If you desire a change in looks this is an option worth looking into.
 

We look forward to hearing from you!

Get Customized!

 

The Print Boss Team




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